Home Staging
AC Associates
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Staging focuses on improving a property to make it welcoming, appealing, and attractive to
the largest generic audience of potential home buyers. Staging often raises the value of a
property by way of repairs, re-decorating, renovations, and landscaping. For vacant
homes, rental furniture will accent very nicely. Properly executed staging leads the eye to
attractive features while minimizing flaws.
Real estate agents have practiced Home Staging since the 1970s, but it was not until the
1990s that staging became a separate endeavor adopted by professional designers and
decorators. More recently, the trend of do-it-yourself home staging has become widely
popular. Staging is viewed by some as a necessary step taken prior to selling a home, and
statistics show that it makes a dramatic difference on the amount of days a property is on
the market and how much it sells for.
Techniques
Home staged for resale - Many techniques are used to stage a property. De-cluttering,
depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement,
rental furniture and accessorizing are just some of the changes used to make a home
more inviting to potential buyers.
Since a typical home buyer decides if they are attracted to a home or not in the first 8
seconds of seeing it, curb appeal is generally viewed as a vital aspect of the staging
process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is
used alongside interior improvements.
It has been shown that homes containing furniture and accessories sell more quickly than
vacant homes, because the potential buyers realize what can actually be done with the
place. They may realize that the room is actually a lot larger than it would look without
furnishings. Rental of furniture and decorative accessories is a common solution when
selling brand new properties that have never been occupied, or those where homeowners
have already vacated the property.
Spaciousness and light often determine the success of a staged home. Typically, the
larger a room appears, the better it will seem to home buyers. Dark, tight spaces create a
poor impression and may prevent the home from selling. Furniture layouts should create
an impression of openness and comfort. Non-essential items should be removed to
minimize crowding and clutter. Opening curtains and blinds to let in natural light and
turning on interior and exterior lights at nighttime are also common staging techniques.
One school of thought suggests that wall treatments and flooring are most appealing when
presented in neutral colors and subtle patterns. Paint colors should be neutral whenever
possible, as bright or bold colors and strong patterns detract from the universal appeal of
a space. This rule, however, does not always hold true, particularly in the luxury home
market, where unique fixtures and bold finishes — such as stained concrete flooring,
deeply colored textured paints and artisan fixtures — are often considered highly
desirable.
Religious items, personal photos, awards, certificates and cultural items are often removed
to downplay the presence of current homeowners. This helps potential home buyers the to
not only feel more at ease during viewings, but allows them to focus on the property itself
while also imagining their own belongings in the space.
the largest generic audience of potential home buyers. Staging often raises the value of a
property by way of repairs, re-decorating, renovations, and landscaping. For vacant
homes, rental furniture will accent very nicely. Properly executed staging leads the eye to
attractive features while minimizing flaws.
Real estate agents have practiced Home Staging since the 1970s, but it was not until the
1990s that staging became a separate endeavor adopted by professional designers and
decorators. More recently, the trend of do-it-yourself home staging has become widely
popular. Staging is viewed by some as a necessary step taken prior to selling a home, and
statistics show that it makes a dramatic difference on the amount of days a property is on
the market and how much it sells for.
Techniques
Home staged for resale - Many techniques are used to stage a property. De-cluttering,
depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement,
rental furniture and accessorizing are just some of the changes used to make a home
more inviting to potential buyers.
Since a typical home buyer decides if they are attracted to a home or not in the first 8
seconds of seeing it, curb appeal is generally viewed as a vital aspect of the staging
process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is
used alongside interior improvements.
It has been shown that homes containing furniture and accessories sell more quickly than
vacant homes, because the potential buyers realize what can actually be done with the
place. They may realize that the room is actually a lot larger than it would look without
furnishings. Rental of furniture and decorative accessories is a common solution when
selling brand new properties that have never been occupied, or those where homeowners
have already vacated the property.
Spaciousness and light often determine the success of a staged home. Typically, the
larger a room appears, the better it will seem to home buyers. Dark, tight spaces create a
poor impression and may prevent the home from selling. Furniture layouts should create
an impression of openness and comfort. Non-essential items should be removed to
minimize crowding and clutter. Opening curtains and blinds to let in natural light and
turning on interior and exterior lights at nighttime are also common staging techniques.
One school of thought suggests that wall treatments and flooring are most appealing when
presented in neutral colors and subtle patterns. Paint colors should be neutral whenever
possible, as bright or bold colors and strong patterns detract from the universal appeal of
a space. This rule, however, does not always hold true, particularly in the luxury home
market, where unique fixtures and bold finishes — such as stained concrete flooring,
deeply colored textured paints and artisan fixtures — are often considered highly
desirable.
Religious items, personal photos, awards, certificates and cultural items are often removed
to downplay the presence of current homeowners. This helps potential home buyers the to
not only feel more at ease during viewings, but allows them to focus on the property itself
while also imagining their own belongings in the space.